AWARD WINNING? Heroine Make Long & Curl Advanced Film Mascara Review

NEW VIDEO EVERY SATURDAY @ 10PM EST (oddly specific wow)

Hi, friends!

Today, I’ll be trying the long-awaited Kissme Heroine Make Long and Curl Mascara! I picked this goody up at a Sasa’s while vacationing in Hong Kong, and I finally got around to trying it. This mascara has been hyped up for years now, and is known as one of the few mascara formulations that is able to lengthen and volumize, all while maintaining the perfect curl.
What do you think? Is this mascara worth the hype? Let me know your thoughts in the comments below!



Keep in mind that there are different formulations from this brand that all look pretty similar–the one I’m trying in this video is the Heroine Make Long and Curl Advanced Film in #Black (non-waterproof!)

I picked mine up at Sasa’s:
They also have this formula on Amazon, but as always, buyer beware:


MAC – NC30 (perfect)
HERA BLACK CUSHION – NO. 25 AMBER (one shade too light/pink)
MOONSHOT FACE PERFECTION BALM CUSHION – #301 (half shade too light)

FTC: This video was not sponsored. I paid for everything. Broke college life 🙁

NOTE: Some links are affiliate links, meaning that I can earn a small commission if you buy the product, but that doesn’t mean you should or have to use my link. Do what is good for you!

\ F A Q \

name? jo
instagram? @hellosfromjo
what equipment do you use to film?
camera: canon rebel t3i (super old–got it used off ebay)
lens: canon ef 50mm f/1.8 stm (
audio: blue yeti microphone (
what do you use to edit your videos? adobe premiere pro cc


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15 thoughts on “AWARD WINNING? Heroine Make Long & Curl Advanced Film Mascara Review

  1. I've never watched one of your videos before so I just had to tell you that you are seriously so cute! Really pretty features and just seem like a really humble person.

  2. Garnier also sells a waterproof eye and lip makeup remover, Works much better than oil cleansers! Heroine also makes their own wand mascara remover. It's in a light blue tube with white wand handle, but so much more expensive than the Garnier liquid remover.

  3. Thanks so much for the fiber mascara heads up! As a person with sensitive eyes, I don't think this mascara is for me. Your lashes look so good with them on though! ><

  4. I got this as a present and I agree it takes so much work to get off! Good for a pool or beach day Haha. I love it for my Asian lashes

  5. Maybelline’s eye & lip makeup remover works well for me in removing this mascara. Pretty quick and easy. Maybe you could try that 🙂

  6. No the mascara comes off easily as said on the packaging. You're supposed to wet your lashes with warm water and then use your ordinary face cleanser (foamy/cream) to wash it off. I literally just wash my face as i normally would in the shower with my cream foaming cleanser and it comes right off in seconds

  7. I’m Inupiaq Eskimo and have tiny, stick straight lashes. Your videos are soo helpful! I’ll have to give this one a try.

  8. thank you for trying this!! was very interested after hearing abt it on subtle asian makeup/beauty squad- glossier vs this? my holy grail rn is still glossier (on my 3rd bottle)

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